AAPL Add to watchlist $297.15 +1.20 (+0.41%) Last updated: Jun 18, 2026 18:31
52-Week Range
$297.15
$196.86 $297.15 $317.40

Fundamentals Overview

Apple Inc. is near the high of its 52-week range with premium valuation, trading relatively flat today.

Valuation premium

P/E 35.8 PEG 1.38 P/B 41.05 P/S 9.67

Intrinsic value (DCF)

-48.9% downside vs price

Profitability

Net margin 27.2%

Risk (Beta)

1.09 — in line vol

Earnings & growth

EPS $8.30 Rev -22.7% Profit -29.7% vs prior qtr

BullzEye Analysis

Our composite tilts Hold on technicals (e.g. RSI, ADX, trend), fundamentals, sentiment, sector and index context, and risk.

Composite Signal

Sell
Buy
Hold — 51% confidence Risk: Moderate Volatility — Beta 1.09. Diversify and only invest what you can afford to lose.

Supporting (Buy):

Analyst grade: B · Sentiment improving (1 upgrade) · 3M vs S&P 500: +6%

Pressures (Sell):

DCF 48.9% downside vs price · 3M vs Technology sector: -20.4%

Not financial advice. For education and research only; do your own research and consider a financial advisor before investing.

Key Stats

Market Cap
$4,364.35B
P/E (TTM)
35.8
EPS (TTM)
$8.30
Dividend Yield
0.35%
52-Week Range
$196.86 - $317.40
Volume vs Avg
N/A
Beta
1.09

About

Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple deliv...
Sector: Technology
Headquarters: US
Employees: 166,000
IPO Date: Dec 1980
Website: www.apple.com
Beta: 1.09 (More volatile than market)

Ratings & Grades at a Glance

Overall rating: B. Recent institutional grades: majority upgrades. Current institutional positions: Buy: 7, Hold: 2, Neutral: 7, Outperform: 8, Overweight: 4, Strong Buy: 1, Underweight: 1.

Financial story & AI narrative

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Valuation & Ratios

Valuation, liquidity, and profitability metrics are consolidated here (including ratios that previously appeared in the Financials story). Trailing (TTM) vs forward-looking (e.g. DCF) is noted on each line where it matters.

DCF vs price: DCF estimate is $151.98; current price is $297.15. That’s a -48.9% gap. When the gap is large (e.g. >20%), that’s divergence; when they’re close, that’s convergence. Differences can reflect growth expectations, sector premiums, or conservative vs. optimistic assumptions. Use DCF as one input alongside technicals and sentiment.

Metric Value
Valuation
P/E (TTM) 35.8
DCF value (model) $151.98 (-48.9% vs price)
PEG (TTM) 1.38
P/B (TTM) 41.05
P/S (TTM) 9.67
P/FCF (TTM) 33.79
Liquidity & enterprise
Current Ratio (TTM) 1.07
Quick Ratio (TTM) 1.02
Cash Ratio (TTM) 0.27
Profitability
ROE (TTM) N/A
ROA (TTM) N/A
Revenue growth (YoY) N/A
Net margin (TTM) 27.15%
Gross margin (TTM) 47.86%
Operating margin (TTM) 32.64%
Debt to equity (TTM) N/A

Latest News

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Price Target, Ratings & Grades

Analyst price targets, consensus, rating snapshot, and institutional grades for AAPL.

Analyst Sentiment at a Glance

B Sentiment Improving
Buy 7Hold 2Neutral 7Outperform 8Overweight 4Strong Buy 1Underweight 1
1 upgrade, 0 downgrades
Price Target Consensus
Current $297.15
Median $325.00
Consensus $326.47
Low consensus $253.00
High consensus $400.00

Stock Grades (Institutions)

Institution Action Previous Grade New Grade Date
Maxim Group maintain Buy Buy 2026-06-09
Morgan Stanley maintain Overweight Overweight 2026-06-09
Needham maintain Hold Hold 2026-06-09
Rosenblatt maintain Neutral Neutral 2026-06-09
TD Cowen maintain Buy Buy 2026-06-09
Wedbush maintain Outperform Outperform 2026-06-05
B of A Securities maintain Buy Buy 2026-05-26
Tigress Financial maintain Strong Buy Strong Buy 2026-05-14
Evercore ISI Group maintain Outperform Outperform 2026-05-14
Wedbush maintain Outperform Outperform 2026-05-08
Maxim Group maintain Buy Buy 2026-05-01
Needham maintain Hold Hold 2026-05-01
Barclays maintain Underweight Underweight 2026-05-01
Rosenblatt maintain Neutral Neutral 2026-05-01
UBS maintain Neutral Neutral 2026-05-01
DA Davidson maintain Neutral Neutral 2026-05-01
Wells Fargo maintain Overweight Overweight 2026-05-01
Morgan Stanley maintain Overweight Overweight 2026-05-01
Wedbush maintain Outperform Outperform 2026-05-01
TD Cowen maintain Buy Buy 2026-05-01
UBS maintain Neutral Neutral 2026-04-28
Wedbush maintain Outperform Outperform 2026-04-21
Rosenblatt maintain Neutral Neutral 2026-04-21
BNP Paribas upgrade Neutral Outperform 2026-04-17
B of A Securities maintain Buy Buy 2026-04-14
Wedbush maintain Outperform Outperform 2026-03-31
Wedbush maintain Outperform Outperform 2026-03-27
Morgan Stanley maintain Overweight Overweight 2026-03-23
B of A Securities maintain Buy Buy 2026-03-23
Rosenblatt maintain Neutral Neutral 2026-03-05